What if you had the chance to sneak in the backstage of the biggest event in town? Sports Events Montréal is launching a brand-new program that is made for you: promoters, rights holders and members of provincial, national and international federations. Designed to create a community of best practice and promote Montréal’s energizing sports scene, the 2024 pilot project Champions Tour is an opportunity for groups of 10 to 15 industry players to get an exclusive behind-the-scenes experience at 4 of the top sports events of the year.
Objectives that are a win-win
All participants will benefit from the Champions Tour — and Montréal’s sports industry will as well. Our objectives with this 2024 pilot series are to position Sports Events Montréal as an outside-the-box ideas catalyst whose expertise and services go beyond finding financing opportunities. We seek to support and facilitate promoters’ current and future projects, help provide concrete solutions to real problems, develop the pool of major sporting event promoters, showcase our clients and their events, unite a community in keeping with industry best-practices and fortify the links between local players overall.
Uniting the community in a spirit of exchange
Conceived as a professional exchange initiative, the Champions Tour plans to profile 4 major events each year, featuring 4 different promoters, 4 different venues and 4 different themes. Each participant is invited to play the role of both host and of attendant. Each 2-hour experience will feature a 1-hour behind-the-scenes visit of the event in question followed by a discussion around a theme chosen by the host, be it a challenge, an opportunity or a pressing issue, to prompt an opportunity to exchange, learn from the best and problem-solve with peers. Each host will then become a visitor at another event.
The events are top-notch, and the behind-the-scenes access to them and the facilities that host them will be second-to none. This year, it’s the Bell Track & Field Trials at the Claude Robillard Sports Complex, the Red Bull Cliff Diving World Series at the Grand Quai and Port of Montréal Tower, the 2024 Presidents Cup at the Royal Montréal Golf Club and the ISU World Cup Short Track Skating at the Maurice-Richard Arena.
An idea born out of collaboration
The idea for the Champions Tour came from the realization that Montréal sports promoters often invite each other to their own events, proving that the sporting world is interconnected and that collaboration is instrumental for progress. Sports Events Montréal wanted to officialize this tradition and capitalize on its educational opportunities: the importance of exchanging best practices and learning from each other cannot be overstated.
Why now?
The timing is right because 2024 is proving to be a pivotal year for sports in Montréal, with the city playing host to a number of major, large-scale international events including the ones listed above. These events provide a unique opportunity to showcase Montréal as a leading sports destination and engage the sporting events community worldwide.
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