Montréal’s digital creativity industries are big business. From gaming to immersive experiences to visual effects and animation, we’ve got an expertise, talent pool and competitive landscape worth boasting about. That’s why HUB Montréal is so apropos: happening in various locations around Montréal from October 20 to 22, 2025, it’s an international accelerator event that’s been drawing international participants in the digital creativity biz since 2017.
Calling all creative professionals
HUB Montréal isn’t primarily intended to educate or entertain — it’s an event whose mission has always been to produce new business opportunities and working relationships for creative professionals. Consider it a professional development opportunity: it’s an event designed to enhance the promotion and growth of Montréal business in various creative ecosystems, including in the entertainment, cultural and the experiential marketing sectors, as well as provide networking and business development for all of its international participants.
This year, participants will include representatives from Moment Factory, Rodeo FX, Behaviour, and Supply and Demand.
What’s in store?
Under the theme Infinite Possibilities: when humans and technology come together, the power of unity reaches its peak, the 2025 edition promises a rich and diverse programme featuring visionary panels, expert lectures, workshops, round tables and plenty of inter-company networking.
This 9th edition highlights how digital creativity is transforming emerging sectors such as gastronomy, wellness, and the performing arts. It brings together renowned international guests alongside Quebec talent, emphasizing the richness of exchanges and the global reach of the event.
Among the highlights, Jade Frommer, Co-founder and President of Éphéméra, will showcase how mealtime can be transformed into immersive, multisensory experiences. Ramy Elnagar, Co-founder of White Mirror, and Mandy Mandelstein, Experience Design Lead at Gensler, will demonstrate how intentionally designed environments foster creativity, collaboration, and meaningful exchanges.
Randy Weiner, Producer and Playwright of Masquerade: The Phantom of the Opera Immersive Experience, will share his vision for the future of immersive theatre, exploring new boundaries between humans and technology to imagine innovative forms of artistic expression.
This edition will also introduce new, hands-on formats that promote international collaboration, like exclusive sessions that will provide behind-the-scenes insights into flagship projects such as Interstellar Arc by Félix & Paul Studios at AREA15, and strategic presentations that will highlight the ambitions of major institutions like Wales Millennium Centre, Art Explora, and Culturespaces Studio. Not to be missed!
Cheat sheet
Event: HUB Montréal
Dates: October 20 to 22, 2025
Location: Various locations around Montréal
Website: hubmontreal.com
X: @hubmontreal
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