Take a look at the Montréal convention centre’s new logo
Over the past two years, the Palais has asserted itself as an advocate for the creative DNA of Montréal. It has achieved this by intensifying involvement in partnerships and innovative initiatives. With this new strategic direction comes an opportunity to reinvent its visual identity.
Launched last week, the rebranding brings Montréal’s convention centre more in line with its strategic vision. The new multicolour hexagon logo references agility and innovation. It can also be interpreted as a location pin—which reflects the Palais' position as a leading host destination among international associations. The visual design was developed with the involvement and input of employees, partners, suppliers, and members from the city’s artistic and business communities.
Attendees who have visited the Palais des Congrès de Montréal often remember the colourful windows. As one of the building’s design details, this bounty of colour has landed the Palais on lists of global architectural icons. These colours from the physical structure are inevitably reflected in the new logo.
Reinvention seems to be the silver lining coming from a rather difficult year for most people in the events industry. Read more about the Palais logo redesign here.
Two ground-breaking initiatives
Speaking of innovation, two key examples of the Palais’s emphasis on innovation are its recent initiatives: an events lab and new recording technology options.
The events lab —called CITÉ—is a program to help events-based startups find unique solutions to the challenges inherent in event organizing. Some of these start-ups are even located in the Palais, giving event professionals immediate access to their services and their intimate knowledge of the site. See all seven of the startups.
With hybrid events being more relevant than ever before, it’s perfecting time for the Palais to introduce a recording studio. Called Palais Média Propulsion, the studio enables event organizers to create professional-level digital content, such as video and podcasts. Furthermore, the Palais also offers a full-fledged studio with an audience capacity of 50 people (modelled after some of the biggest television studios in the industry), which can be personalized to reflect an event’s brand: logos, themes, colours, etc.
Read this next: What is the Palais des congrès de Montréal?