Montréal sports leaders share their visions for the future

published on May 13, 2020
Industry News and Leaders

Recent months have been a time of adaptation and change, affecting every sector with a particular impact on mass public events. But Montréal’s sports leaders have plans for the return of Canada’s top sports city to the champion’s podium with a focus on a safe relaunch and the enduring presence of sports in the city. In their own words, here’s a few of the city’s top sports figures on the new face of sports in Montréal.

Benoit Girardin, President of LBB Sport, LBB Strategies

“LBB Strategies stands tall! As a Montreal based consultancy firm invested in the sport, entertainment and tourism industries, LBB quickly innovated and adapted its offer to face the pandemic. In a few days, LBB created:

  • LBB’s “free Help line”,
  • Exchange and innovation forums and webinars,
  • Guides on crisis management, business re-launch et legal issues,
  • A strategic intelligence service on sport tourism.”

Micah Desforges, Founder & CEO, TRIBU Experientiel

“The summer of 2020 will be all about road trips! To help companies and destinations to position themselves, we have developed a turnkey formula in micro-experiences or micro-adventures to create an authentic storytelling. Micro-events that generate original content to remain visible and relevant (blog articles, live webcast, web series, TV show, etc.).”

Mathieu Chamberland, Director General, Soccer Québec

“The Québec soccer community is currently showing great inventiveness. Many clubs across the province have quickly adapted to offer, amongst other things, online training sessions, live lectures and distance education for their staff. Soccer Québec is also collaborating with other sporting federations for the good of all our athletes.”

Read this next: Montréal named top sports city in Canada for a third straight year

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