Business Events Montréal launches ground-breaking Guarantee

published on October 7, 2019
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At Business Events Montréal—the meetings and conventions team of Tourisme Montréal—we’re constantly thinking about ways to improve our offering. How can we help visiting organizations easily access the magic of our city? How can we better support event professionals? And, ultimately, how can we reduce planning uncertainty?

That last question is key, and it’s something that we’ve been thinking a lot about lately. To remove some of the guesswork from planning, we’ve come up with a solution: basic guarantees to ensure that Montréal continues to be a reliable choice for events. It’s a simple, compelling idea that breaks new ground in the industry.

Introducing: The Guaranteed Success Pledge

The Guaranteed Success Pledge is our way of reducing the inherent risk in planning big events. We’ve distilled the lessons and the successes we’ve had throughout the past decade, and we’re now providing some baseline guarantees for event professionals. The Guaranteed Success Pledge is a product of our unwavering confidence in our ability to deliver. For many years, we’ve given planners the tools they need to reach their goals, and now we’re going one step further: some assurances that your event will succeed.

So, what exactly is guaranteed?

We’re guaranteeing attendance for qualifying events. Delegates love Montréal — and we have the numbers to prove it. For the past three years, meetings in Montréal exceeded expected attendance rates, clocking in at 107.5% of planners' forecasts. So, we’re putting our money where our mouth is: we are so confident that you’ll reach your target number of attendees, that we will honour our financial commitment for your anticipated number, no questions asked.  

We also guarantee exchange rates. Our convention centre, the Palais des congrès de Montréal, consistently ranks among the world’s best meeting venues. When you reserve the Palais for your event, we guarantee the best exchange rate between when you book and when your event takes place. In other words, if the rate becomes more expensive, we guarantee the better rate. And, as an added bonus, carbon neutrality at the convention centre is guaranteed as well. 

Some of the other key points on our Guaranteed Success Pledge include:

Affordability. Montréal is the most affordable city in North America (UBS’s Prices and Wages Study).

Easy access. Montréal is closer than you think. The city is within a two-hour flight for more than 170 million Americans.

Montréal is a giant playground. Combining North American innovation with European aesthetics — a combination unparalleled anywhere on earth — it’s a city that is constantly reinventing itself, always original, always surprising.

The list goes on! See all of the points on the Guaranteed Success Pledge website.

Moving forward

Montréal is one of the best destinations in North America for meetings and sports events.  According to the International Congress and Convention Association (ICCA), Montréal ranks first in international association meetings in North America. For the past two years, Montréal has ranked as the top city in Canada for hosting sports events by the Global Sports Impact (GSI) Canada Index. From massive conferences, to international athletic competitions, to intimate board meetings — and everything in between — we have the infrastructure and cultural backdrop for effective events. And now success is more guaranteed than ever before.

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