The events industry is back in a big way. But it’s not just “business as usual.” Collectively, we’re finding new ways to bring people together, to optimize human connections, and to create meaningful moments.
To make an accurate forecast for the future, we reviewed the predictions from some of the biggest media sources in the industry, and then distilled the insights for you. Without further ado, here is what to watch out for in 2023.
The events industry will continue to find innovative ways to reduce its ecological impact. This could mean making more sustainability-based choices: partnering with carbon neutral venues (such as Montréal’s convention centre), offering sustainable menu items, opting for collective transport (when possible), and exploring carbon offset opportunities. Every step of the planning process can be guided by the question, “How can we, ecologically speaking, do better?”
Higher emphasis on social impact
Most of us want to maximize our positive impact on society. Using our events to create positive social impact is the way of the future. What exactly does this look like? For some organizations, it’s thinking about the legacy of the event they are planning. Can your group advocate for a social cause? Can you invite local leaders to discuss commitments to non-profit funding? Can you make your own event more financially accessible to certain individuals who otherwise might not attend? Involve stakeholders and be willing to try new things.
Lower emphasis on (certain) social media
With some of the world’s biggest social media platforms undergoing immense upheaval, event professionals might need to reconsider the platforms in which they connect with their audience and promote their events. How do we spread the word? Well, it depends on the audience. For a late-career audience, email marketing has never been as vital. For younger audiences, it might be worth exploring new platforms such as Discord or Mastodon.
Prioritization of relationships
In the past, events have often focused on content or immersive sensory experiences. Creating a stellar program is still important and planning for the senses is great. But if we’ve learned anything from the past few years, it’s that the true value of in-person events is the opportunity to build relationships. Continuing to find ways to ensure people interact (for instance: a service such as e180) is a top priority.
Onsite AR + VR
Augmented Reality (AR) and Virtual Reality (VR) technologies can take an in-person event to the next level. These technologies make it easier for attendees to imagine new possibilities and attempt them safely in simulated environments. Think about the ideal real world your organization is trying to create. Can you create a virtual version of it? How will it impact your attendees to experience it? Can you use AR or VR to inspire people?
Read this next: 5 Email marketing tips for event professionals