Montréal’s convention centre unveils new program for event professionals

published on February 16, 2021
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Many of us in the events industry are wondering how to move forward. We know that humans will gather again — after all, it’s in our DNA — but we don’t know exactly what events will look like. Undoubtedly we’ll be using new technologies for events, such as video platforms or contact tracing tools. But beyond technology, how will we reinvent ourselves?

This is the question that Montréal’s convention centre (the Palais des congrès de Montréal) is exploring, in partnership with Yulism, a Montréal company that exists to connect people. The two organizations are creating a training program for event professionals to prepare themselves for the new realities of meetings, conventions, tradeshows, concerts, and other types of events.

Big questions

The training program — which is offered for free to the selected participants — will explore some big questions. What do events look like in a post-pandemic world? How do we, as event professionals, make the desired impact? How do we attract sponsors? How do we ensure our meetings are human-centred and meaningful?

Since the onset of the pandemic, the primary reflex of event professionals has been to focus on technological tools and platforms for offering events online. However, whether we are talking about face-to-face, virtual, or a combination of both (hybrid events), the most successful event professionals will be the ones who refocus on objectives and to reinvent the industry. And this means technological evolution but also deeper: systemic reinvention.

Objectives of the program

By completing the training program, participants will be able to:


  1. Develop strategies that align the purpose of their event with the desired impact
  2. Innovate in their event business model while finding new financing solutions
  3. Ensure a human-centered experience for all stakeholders (participants, collaborators, sponsors, partners, speakers)
  4. Adapt operational tools and processes to the new post COVID-19 reality


Each of the six weeks will have a focus, cumulating with the integration of all the lessons and the cocreation of next steps. Inevitably this will be the type of career-augmenting experience that not only creates vital professional connections but friendships as well.

The application deadline for the first cohort of 10 participants (facilitated in French) is March 19. Stay tuned for news about future opportunities, such as options available in English and the launching of more cohorts.

Learn more about the Palais’s new training program.

Learn more about Yulism.



Read this next: 9 Hybrid event venue options in Montréal

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