It’s been a time of transformation, innovation and growth in tourism, and for Montréal, that meant a record-breaking 2023-2024 season that brought thousands of visitors to experience our unique joie de vivre. To celebrate, Tourisme Montréal is honoured to present this year’s Distinction Awards to the top tourist initiatives in the city, notable for their creative, memorable and truly “Montréal” offerings.
Touristic Offer and Product Development Award
Hospitality
The Hôtel de l’ITHQ was awarded for its exceptional influence in the Québec hotel industry and its deep commitment to eco-responsibility and sustainability, from design to construction and daily operations.
Touristic Offer and Product Development Award
Cultural Events, Sporting Events and Festivals
Congratulations to Picnik Élektronic for its positive impact, which generated considerable cultural and economic spin-offs, propelling the genius of Montréal onto the international stage. With their deep commitment to eco-responsibility and inclusion, they have pushed the boundaries of event innovation, offering everyone a unique experience where music meets sustainability.
Touristic Offer and Product Development Award
Attractions, Activities, and Tourist and Event Attendee Services
For its lasting contribution to the development of our city, with impressive economic spin-offs and a visually striking and welcoming manner, this prize was awarded to the Tower of the Grand Quai de Montréal. It showcases our majestic St. Lawrence River and beautifies our riverbanks, one of Montreal’s most emblematic natural assets for residents and visitors alike.
Destination Promotion Award
Budget of $25K and up
We looked for the most innovative promotion strategies for this award, and recognized Fierté Montréal for reinventing itself with extraordinary resilience and vision to overcome the challenges of 2022. By mobilizing the community and rallying the crowds, they have saved Montréal Pride, a great Montréal event.
Destination Promotion Award
Budget of under $25K
The Montréal Science Centre received this award for its unrivalled impact, resulting from a unique combination of originality and international partnerships, maximizing resources by stimulating the participation of women in a variety of professions, and maintaining a 360-degree approach to marketing.
Sustainable Tourism Award
Best Structuring Initiative in Support of the Destination
This award was proudly bestowed on Kayak sans Frontières, for their awareness of the protection of a natural environment, their product anchored in the community and their accessibility. Their project demonstrates motivation and determination.
Gastronomy Award
Congratulations go to La Lutinerie de Montréal for its original initiative, its commitment to promoting local producers and its resolutely multicultural and inclusive approach to gastronomic offerings during an event.
Human Resources Award
Partenariat du Quartier des spectacles received this award for its highly creative, dual-objective campaign combining acquisition and retention, for its promotion of the professions by including the various teams in the field, for its prowess on social media, and for its well-rounded initiative and strategy.
Bill Brown Award
Acknowledging team leaders in Montréal’s tourism industry under 30 years of age, this year’s Bill Brown Award goes to Marc-Antoine Bouthillier of Groupe Écorécréo: someone who has grown up in the organization, taken on major management challenges, shown leadership skills and an incredible capacity for adaptability. He could very well be General Manager in the next 5 years!
Kudos to all 2024 recipients!
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