C2 Montréal 2019 has big names and big news

published on April 18, 2019
Industry News and Leaders Tourisme Montréal: News and People What's New in Montréal

It’s never business as usual at C2 Montréal, and that’s especially true this year. The eighth edition of the one-of-a-kind creative business conference with a festival feel will gather 7,000-plus business leaders, innovators, entrepreneurs and creatives from more than 60 countries representing 34 industries. And the big names tapped to speak this year aren’t the only big news.

Commerce + Creativity = C2

Over the course of three days (May 22-24), C2 Montréal attendees will participate in a range of custom collaborative sessions, unique brainstorming experiences and personalized networking opportunities against a backdrop of world-class speakers (past speakers have included Sir Richard Branson, Arianna Huffington, Snoop Dogg, James Cameron, Steve Wozniak and Martha Stewart). C2 is, above all, a collaborative event designed to unlock creativity in order to help attendees better adapt to disruption and change in their industries, address any social and/or business challenges they may face, and connect with future friends and business partners.

In “big” C2 news…

This year, C2 is moving to an entirely new, much bigger venue at Grandé Studios in the neighbourhood of Pointe-Saint-Charles in the city’s southwest, close to downtown. The new Grandé Studios venue — which features 60-foot ceilings and more than 200,000 square feet of space — will function as the site of the lively and vibrant C2 village, as it’s called. Described as a “playground for the imagination,” the C2 village will have, among many other things, several lush green zones, art installations, a diverse range of eating options including Montréal’s famous food trucks, the popular Labs (more on these below), live music, outdoor relaxation areas, an intimate Cabaret space, and the Agora, a large and lively amphitheatre-esque space that will feature talks and other happenings including the always much-anticipated closing “Illumination Night” party.

Inspiring, field-leading speakers

Once again, over 100 renowned speakers, experts and interviewers will share their insights and experience in talks and panels. Among the names that have been announced so far this year is Oscar-winning filmmaker Spike Lee, orbiting astronaut David St-Jacques (live from the International Space Station), life-saving innovator and entrepreneur Dr. Martine Rothblatt, top chef Marcus Samuelsson, marketing superstar Bozoma Saint John, Cirque du Soleil founder Guy Laliberté, the incredible “7 Under 17” and many more, with more big names to come. Find the list of speakers here.

Collaborative sessions: turning ideas into action

Diving more deeply into topics, and providing opportunities to network with fellow attendees while putting ideas and creativity into play, is central to the C2 experience. This is where masterclasses and workshops come in. Masterclasses are interactive meetups designed to bring experts and participants closer together around topical subject matter in a format that employs performances and collaborative work. Among the topics this year are “Designing digital with meaning,” “Why we brand, why we buy” and “Becoming harder to kill.” Workshops invite attendees to roll up their sleeves with other participants in prototyping sessions that experiment with new creative processes and put ideas into practice. Explore the workshops and masterclasses here.

Eye-opening experiential sessions

One of the most popular features of C2 Montréal every year are the Labs: unique, custom experiential brainstorming environments that function as metaphors for a business challenge. Labs are designed to push participants out of their usual frame of reference in order to spark creativity and encourage new perspectives. Past labs have seen participants swimming in a ball pool, navigating through dense fog, hanging suspended high in the air and even baking cookies. Every year, C2 creates a new set of these playful experiences. This year features six brand new Labs titled Alter Ego, In the Dark, Sync, Slow Lab, Pivot and Barometer, which you can learn more about here.

Narrow your focus

A recent feature of C2 Montréal is “focus programming,” which consists of highly targeted deep dives into specific topics and technologies that are having significant impact on the way business is done. Focus programming takes place within the larger C2 programming schedule, and features talks by experts, collaborative sessions, networking opportunities, round tables and experimental brainstorming sessions. In 2019, focus programming is happening in two tracks: the AI Forum (which this year addresses how artificial intelligence can benefit businesses) and the Digital Creativity Summit (which will explore new opportunities in the digital creativity industry).

Take your team on a mission

New this year, Collective Missions are customized professional development group experiences for up to 10 people. They’re designed to build a team’s collective knowledge while helping them make strides towards tackling a business challenge or question. Collective Missions include pre-event planning with a facilitator, a curated schedule to help optimize one’s time at C2 and daily “touchpoint” meetings with a facilitator to help maximize takeaways. Find out more here. For all other pass and rate information, go here.

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