“Bleu de bleu” art installation welcomes visitors to Montréal
Presented by National Bank, Bleu de Bleu is an ambitious project that required a year’s research in feasibility and represents an investment of $3.2 million in private donations from the local business community. Montréal-Trudeau airport is already an art-filled experience, with works by Québec artists both famous and undiscovered adorning the walls of the arrivals corridor. Now, the experience continues all the way downtown.
“This unique installation will enhance the experience of travelling between the airport and downtown,” says Denis Coderre, Mayor of Montréal. “Truly a world-class project, Bleu de Bleu is one of many innovative, creative initiatives that are inspiring and delighting Montrealers.”
A welcome celebration
Installed along six kilometers of Highway 20, which links Montréal-Trudeau airport to central Montréal, Bleu de Bleu will welcome all travelers (not to mention commuters) with beauty, creativity and inspiration for the next five years. It was designed by Montréal artist Alain Paiement and produced by ad firm SID LEE in celebration of the city’s 375th anniversary.
Sounds of the river
Bleu de Bleu was designed to evoke the shores of the St. Lawrence River. Like its muse, it changes and grows more complex as it adapts to the morphing cityscape that surrounds it. Its impact changes depending on the time of day, with sections pulsing to their own rhythm, lit by blue LED lights. Poetically, its rhythm was inspired by sound waves, with one section of the work specifically representing the sound waves emitted by wren birdsong (a common bird in Quebec). Paiement is a multidisciplinary artist whose luminous career spans 30 years of experiments with perspective and the constantly changing relationship between the subject, its gaze and its environment.
“Montréal is a dynamic city with a reputation for innovation, and that’s exactly what people will see as they drive into town,” says Louis Vachon, President and CEO of National Bank.